Your traffic.
Your rules.
Promote your own portfolio for free, or trade a share of ad opportunities with other developers.
1. Add a game and create an ad
Import your Google Play or App Store listing, then choose a banner or interstitial. Upload finished artwork or generate a correctly sized draft from a store screenshot. Review it before activation.
2. Set a percentage for each format
The overall percentage is the share of eligible opportunities offered to Indie Exchange. The public/personal split applies inside that share.
Example: 20% overall, with a 50/50 public/personal split. Settings download when the game launches.
3. Earn and spend credits
Eligible, verified public impressions earn credits. Promoting your own games on other developers' games spends credits. The cost depends on country and media type; a banner has a lower starting weight than a video interstitial. Personal-only slots cost and earn zero credits. If a scheduled public opportunity has no eligible public ad, it can earn exchange-funded no-fill credits, including when a personal ad fills the slot. The personal campaign is not charged; normal review and limits apply.
Normal traffic is credited automatically. Only integrity warnings or unusual traffic volume need review. Settings determine opportunities, while actual displays depend on available ads, campaign eligibility, and budgets.
4. Keep your fallback ready
Call Indie Exchange at the same breaks where you already show ads. If no eligible ad is ready, the SDK returns false so your normal provider can show. A service outage does not make your existing provider depend on our service.